Becoming Wayfinder

Posted on Wednesday October 2, 2013


We all know the great and long history of the The Community Schools at Opportunity Farm and Camden. In recent years, the school has grown to double the number of students it serves. Our administrators, teachers, students and generous donors are the very reason for its achievements.

Part of this success is also the merger of The Community Schools and Opportunity Farm. This expansion has created an incredible platform to continue to provide life-long learning and provide students with the skills and experiences necessary to connect with their families, practice personal responsibility, and contribute to their communities.

But we can’t stop here. In looking to the future, we hope to grow to serve even more areas of the state and beyond. And therein lies the challenge. Any organization that grows, is faced with change. While difficult at times, it is a necessary part of its success. As we look to the future, we know that adding another venue will certainly create additional name challenges. It is with this in mind that we look to rebrand the schools to position not only our existing properties, but future campuses as well for the inevitable growth we know will come.

But what to call ourselves?

In searching for the right name, it was important to look back in the schools’ history and scan forward to see what was consistent throughout the years. The one thing that rang true was the notion that each and every student had a goal in mind. And while faced with adversity and hardships to overcome, they never lost sight of that goal and destination. It was this insight that lead to our new identity.


• Setting up a course strategy, which includes a reference course for reaching the vicinity of one’s destination

• Trying to hold this course while keeping track of one’s position in relationship to it during the voyage.

• Finding land after reaching the vicinity of one’s destination.

Wayfinder Schools

This form of navigation is a perfect metaphor for how each of the students can find their own way forward. It is a timeless, powerful, inspiring name that encompasses everything the school represents now and will become in the future.